All Posts In: Social Media


Don’t waste time using social media

HootSuite Training Videos

The truth of the matter is, us professionals don’t actually spend a lot of time in social media. My friends and family are always saying, “Man, you work in social media for a living and I can never get hold of you in Facebook.”

And there’s a reason for that… it’s too distracting.

So we use tools like HootSuite or Sprout Social (my favourite) to get the most out of our social media efforts without losing hours of our lives watching videos of stoned cats water skiing on YouTube (yes that’s Mr McFly from Back to the Future having a bad trip). Continue reading “Don’t Waste Time Using Social Media” »


Use keywords to turn your linkedin profile into a megaphone

human resources

You’ve just spent 4 hours writing (and re-writing) your Linkedin profile to perfection which is great for the odd ex-work colleague who decides to check you out. But what you really should be doing is using keywords in your profile to make you more visible for people searching in your area of expertise. Here’s how:

Continue reading “Use keywords to turn your Linkedin profile into a MEGAPHONE” »


Think social media is a waste of time?

Social media plan video

Just in case you (or anyone you know – like your boss) still think social media is a waste of time, here is a real life case study of how we use it at Tonto Digital.

A blog post went up this month on the importance of having a social media plan before you start blasting away trying to get everyone’s attention on Facebook or Twitter. Continue reading “Think social media is a waste of time?” »


Pinterest? please lord, not another social network i ‘need’ for my business!

Pinterest for business

When it comes to online marketing it’s easy to be dazzled by the next new thing. New kid on the block Pinterest is garnering lots of hype but is it a source of a whole new audience for your business or should we let this one through to the keeper?

Continue reading “Pinterest? Please Lord, not another social network I ‘need’ for my business!” »


The social media plan that made me $10k in 4 days

 

Let me share a story with you about the social media plan I used to make $10K in 4 days on the internet.

I don’t say that to brag, but I do want to get your attention because I have something very valuable for you and it won’t cost you a cent.

So why am I sharing this information with you? If I know how to make $10K in 4 days why don’t I just keep all the knowledge to myself?

Well, two reasons. First of all, when I have the kind of success that makes me $10K in 4 days I naturally get excited and want to share that excitement with as many people as possible.

Secondly, and more importantly, I’m tired of all the bullshit you’re being fed about how to make money on the internet. social media plan revealed here…


Facebook ads metrics

best-facebook-ctr-ads-marketsHere is the math to settle the argument. A Click Through Ratio (CTR) of 0.02% equals 2 clicks per 10,000 impressions. So what’s the average? Well, according to Silicon Alley Insider the sector averages are in the graph. But really, there is no average as it depends on your target audience, geographic and demographic information, industry and the quality of the promotion you are running. Continue reading “Facebook Ads Metrics” »


Groups in social media

I heard some great advice the other day that I thought I’d share with you about joining groups in LinkedIn or Facebook. Continue reading “Groups in Social Media” »


Google and social media

Continue reading “Google and social media” »


Marketing by social media

Marketing by social media

Marketing by social media: The new word of mouth

Social media websites bring in millions of visitors every single day, and a great deal of the activity on these networks comes from people interacting with the favourite brands and products. If your business is not capitalising on the power of social media to spread news much like word of mouth, then you could be losing money. Continue reading “Marketing by social media” »


Charity begins at home (and on facebook)

A few months ago (February actually) we ran the Social Media for Febfast (www.febfast.org.au).

The success we had with Febfast made it clear to me how essential social media is for charities to raise awareness and encourage donations. Continue reading “Charity begins at home (and on Facebook)” »