Many businesses are finding new customers by advertising on Google. However what you might not realise is that only a very small amount of people actually click on these paid ads and the smart business owners are getting most of these clicks for FREE!
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Google have launched their latest innovation to help you get higher quality search results. It’s called the +1 button and it allows you to give a vote of confidence to any website that has it. By clicking on the +1 button on a website you are publicly letting your friends within your social network know that you think this website is useful and of good value. When your friends see that website in a search result they will also see that you +1′d it. This gives your friend a clue as to whether or not that website is worth the visit.
I had a client recently ask me why he should have a blog on his website and in fact, why do people blog? Watch the video to learn more.
Keywords is a topic (strangely) not talked enough about in concern to Search Engine Optimisation.
Keywords are a list of words or phrases that are relevant to your product or service. The aim is the sit down and work out a list of keywords that best represent your business. The best way to start is ask yourself the question “what would a potential customer of ours type into a search engine to find our type of product or service”?
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