Avatar marketing. Someone mentioned this term to me recently. The idea is that when considering who your target market is that you create an actual character who represents this group. Continue reading “Avatar marketing” »
Facebook ads metrics
Here is the math to settle the argument. A Click Through Ratio (CTR) of 0.02% equals 2 clicks per 10,000 impressions. So what’s the average? Well, according to Silicon Alley Insider the sector averages are in the graph. But really, there is no average as it depends on your target audience, geographic and demographic information, industry and the quality of the promotion you are running. Continue reading “Facebook Ads Metrics” »
Whoever is selling seth godin is not reading seth godin.
I’m a big fan of Seth Godin. In fact the entire Tonto team read his blog most days and we truly believe he has some good to offer the marketing and communications world.
One of the best things I’ve learnt from Seth Godin is the importance of encouraging a relationship with customers. He outlines it in Permission Marketing and I certainly try and form meaningful, long-lasting relationships with my customers, suppliers, partners, staff and competitors every day. In my experience, relationships, both business and personal, last and are sustained through good and bad times because of trust. Trust is earned through consistency of behaviour and is not something you can force.
With this in mind I’d like to tell a story about how my trust was manipulated recently and how an opportunity was lost. Continue reading “Whoever is selling Seth Godin is not reading Seth Godin.” »
Groups in social media
I heard some great advice the other day that I thought I’d share with you about joining groups in LinkedIn or Facebook. Continue reading “Groups in Social Media” »
Html5 cometh
For quite sometime now I have been closely following the development of HTML5.
Continue reading “HTML5 cometh” »
Why we don’t build flash sites
Every now and then we have a meeting with a potential client who asks if their site can be built in Flash. Flash is a proprietary software made by Adobe that allows developers to build website that are highly interactive and with lots of animation.
Continue reading “Why we don’t build Flash sites” »
Why wordpress?
As you might know WordPress is our preferred Content Management System to build our clients sites on. But what is a Content Management System and why WordPress?
Content Management Systems are pre-built for integration with a website to allow easy administration of the content. It means that you, as the manager of the website, can log into the administration area and control the content on your website without knowing how to program any code.
Continue reading “Why WordPress?” »
Marketing by social media
Marketing by social media: The new word of mouth
Social media websites bring in millions of visitors every single day, and a great deal of the activity on these networks comes from people interacting with the favourite brands and products. If your business is not capitalising on the power of social media to spread news much like word of mouth, then you could be losing money. Continue reading “Marketing by social media” »
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