The latest incarnation of the ‘star-search’ format, The Voice, introduces a new concept called ‘Blind Auditions’ that bears similarities to how a potential customer interacts with a business online.
Continue reading “What online business owners can learn from ‘The Voice’” »
I had a conversation with a client this morning about pricing and the client was a little shocked about pricing around a particular service. She kind of hinted at how easy it is to do what we do so therefore we shouldn’t charge so much. Continue reading “Are You Adding Value?” »
Avatar marketing. Someone mentioned this term to me recently. The idea is that when considering who your target market is that you create an actual character who represents this group. Continue reading “Avatar marketing” »
I’m a big fan of Seth Godin. In fact the entire Tonto team read his blog most days and we truly believe he has some good to offer the marketing and communications world.
One of the best things I’ve learnt from Seth Godin is the importance of encouraging a relationship with customers. He outlines it in Permission Marketing and I certainly try and form meaningful, long-lasting relationships with my customers, suppliers, partners, staff and competitors every day. In my experience, relationships, both business and personal, last and are sustained through good and bad times because of trust. Trust is earned through consistency of behaviour and is not something you can force.
With this in mind I’d like to tell a story about how my trust was manipulated recently and how an opportunity was lost. Continue reading “Whoever is selling Seth Godin is not reading Seth Godin.” »
I heard some great advice the other day that I thought I’d share with you about joining groups in LinkedIn or Facebook. Continue reading “Groups in Social Media” »
For quite sometime now I have been closely following the development of HTML5.
Continue reading “HTML5 cometh” »
As you might know WordPress is our preferred Content Management System to build our clients sites on. But what is a Content Management System and why WordPress?
Content Management Systems are pre-built for integration with a website to allow easy administration of the content. It means that you, as the manager of the website, can log into the administration area and control the content on your website without knowing how to program any code.
Continue reading “Why WordPress?” »
Social media websites bring in millions of visitors every single day, and a great deal of the activity on these networks comes from people interacting with the favourite brands and products. If your business is not capitalising on the power of social media to spread news much like word of mouth, then you could be losing money. Continue reading “Marketing by social media” »
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