All Posts In: Email Marketing

Ever lost a client to the competition without any warning signs? It’s an awful feeling isn’t it? The worst part is not knowing why and not having the chance to repair the relationship. Well, in this short article, I’ll share a secret with you that will ensure you never lose another client. Continue reading “Bricklaying 101 for Accountants, Lawyers and Financial Advisors.” »

Sending email newsletters as a PDF or Word attachment may seem like a great way of sending your newsletters to your database. You create your PDF, make it look all nice, attach it to an email and send it to your entire address book. Easy right? Well no. Sending your newsletters this way can cause a few problems and you have no way of tracking the effectiveness of this method of marketing. Here are a few reasons why sending newsletters as an attachment is a bad idea… Continue reading “PDFs as email newsletters are bad!” »