The latest incarnation of the ‘star-search’ format, The Voice, introduces a new concept called ‘Blind Auditions’ that bears similarities to how a potential customer interacts with a business online.
Continue reading “What online business owners can learn from ‘The Voice’” »
You’ve just spent 4 hours writing (and re-writing) your Linkedin profile to perfection which is great for the odd ex-work colleague who decides to check you out. But what you really should be doing is using keywords in your profile to make you more visible for people searching in your area of expertise. Here’s how:
Continue reading “Use keywords to turn your Linkedin profile into a MEGAPHONE” »
When it comes to online marketing it’s easy to be dazzled by the next new thing. New kid on the block Pinterest is garnering lots of hype but is it a source of a whole new audience for your business or should we let this one through to the keeper?
Continue reading “Pinterest? Please Lord, not another social network I ‘need’ for my business!” »
Many businesses are finding new customers by advertising on Google. However what you might not realise is that only a very small amount of people actually click on these paid ads and the smart business owners are getting most of these clicks for FREE!
Continue reading “Smart businesses get free traffic from Google” »
Avatar marketing. Someone mentioned this term to me recently. The idea is that when considering who your target market is that you create an actual character who represents this group. Continue reading “Avatar marketing” »
For quite sometime now I have been closely following the development of HTML5.
Continue reading “HTML5 cometh” »
Every now and then we have a meeting with a potential client who asks if their site can be built in Flash. Flash is a proprietary software made by Adobe that allows developers to build website that are highly interactive and with lots of animation.
As you might know WordPress is our preferred Content Management System to build our clients sites on. But what is a Content Management System and why WordPress?
Content Management Systems are pre-built for integration with a website to allow easy administration of the content. It means that you, as the manager of the website, can log into the administration area and control the content on your website without knowing how to program any code.
Continue reading “Why WordPress?” »
Social media websites bring in millions of visitors every single day, and a great deal of the activity on these networks comes from people interacting with the favourite brands and products. If your business is not capitalising on the power of social media to spread news much like word of mouth, then you could be losing money. Continue reading “Marketing by social media” »
A few months ago (February actually) we ran the Social Media for Febfast (www.febfast.org.au).
The success we had with Febfast made it clear to me how essential social media is for charities to raise awareness and encourage donations. Continue reading “Charity begins at home (and on Facebook)” »
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