Many businesses are finding new customers by advertising on Google. However what you might not realise is that only a very small amount of people actually click on these paid ads and the smart business owners are getting listed on Google for free whilst attaining the majority of the clicks.
Continue reading “Smart businesses get free traffic from Google” »
Ever lost a client to the competition without any warning signs? It’s an awful feeling isn’t it? The worst part is not knowing why and not having the chance to repair the relationship. Well, in this short article, I’ll share a secret with you that will ensure you never lose another client. Continue reading “Bricklaying 101 for Accountants, Lawyers and Financial Advisors.” »
Sending email newsletters as a PDF or Word attachment may seem like a great way of sending your newsletters to your database. You create your PDF, make it look all nice, attach it to an email and send it to your entire address book. Easy right? Well no. Sending your newsletters this way can cause a few problems and you have no way of tracking the effectiveness of this method of marketing. Here are a few reasons why sending newsletters as an attachment is a bad idea… Continue reading “PDFs as email newsletters are bad!” »
I had a conversation with a client this morning about pricing and the client was a little shocked about pricing around a particular service. She kind of hinted at how easy it is to do what we do so therefore we shouldn’t charge so much. Continue reading “Are You Adding Value?” »
Avatar marketing. Someone mentioned this term to me recently. The idea is that when considering who your target market is that you create an actual character who represents this group. Continue reading “Avatar marketing” »
Here is the math to settle the argument. A Click Through Ratio (CTR) of 0.02% equals 2 clicks per 10,000 impressions. So what’s the average? Well, according to Silicon Alley Insider the sector averages are in the graph. But really, there is no average as it depends on your target audience, geographic and demographic information, industry and the quality of the promotion you are running. Continue reading “Facebook Ads Metrics” »
I’m a big fan of Seth Godin. In fact the entire Tonto team read his blog most days and we truly believe he has some good to offer the marketing and communications world.
One of the best things I’ve learnt from Seth Godin is the importance of encouraging a relationship with customers. He outlines it in Permission Marketing and I certainly try and form meaningful, long-lasting relationships with my customers, suppliers, partners, staff and competitors every day. In my experience, relationships, both business and personal, last and are sustained through good and bad times because of trust. Trust is earned through consistency of behaviour and is not something you can force.
With this in mind I’d like to tell a story about how my trust was manipulated recently and how an opportunity was lost. Continue reading “Whoever is selling Seth Godin is not reading Seth Godin.” »
I heard some great advice the other day that I thought I’d share with you about joining groups in LinkedIn or Facebook. Continue reading “Groups in Social Media” »
For quite sometime now I have been closely following the development of HTML5.
Continue reading “HTML5 cometh” »
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