The latest incarnation of the ‘star-search’ format, The Voice, introduces a new concept called ‘Blind Auditions’ that bears similarities to how a potential customer interacts with a business online.
Continue reading “What online business owners can learn from ‘The Voice’” »
The truth of the matter is, us professionals don’t actually spend a lot of time in social media. My friends and family are always saying, “Man, you work in social media for a living and I can never get hold of you in Facebook.”
And there’s a reason for that… it’s too distracting.
So we use tools like HootSuite or Sprout Social (my favourite) to get the most out of our social media efforts without losing hours of our lives watching videos of stoned cats water skiing on YouTube (yes that’s Mr McFly from Back to the Future having a bad trip). Continue reading “Don’t Waste Time Using Social Media” »
You’ve just spent 4 hours writing (and re-writing) your Linkedin profile to perfection which is great for the odd ex-work colleague who decides to check you out. But what you really should be doing is using keywords in your profile to make you more visible for people searching in your area of expertise. Here’s how:
Continue reading “Use keywords to turn your Linkedin profile into a MEGAPHONE” »
Just in case you (or anyone you know – like your boss) still think social media is a waste of time, here is a real life case study of how we use it at Tonto Digital.
A blog post went up this month on the importance of having a social media plan before you start blasting away trying to get everyone’s attention on Facebook or Twitter. Continue reading “Think social media is a waste of time?” »
When it comes to online marketing it’s easy to be dazzled by the next new thing. New kid on the block Pinterest is garnering lots of hype but is it a source of a whole new audience for your business or should we let this one through to the keeper?
Continue reading “Pinterest? Please Lord, not another social network I ‘need’ for my business!” »
Let me share a story with you about the social media plan I used to make $10K in 4 days on the internet.
I don’t say that to brag, but I do want to get your attention because I have something very valuable for you and it won’t cost you a cent.
So why am I sharing this information with you? If I know how to make $10K in 4 days why don’t I just keep all the knowledge to myself?
Well, two reasons. First of all, when I have the kind of success that makes me $10K in 4 days I naturally get excited and want to share that excitement with as many people as possible.
Secondly, and more importantly, I’m tired of all the bullshit you’re being fed about how to make money on the internet. social media plan revealed here…
Many businesses are finding new customers by advertising on Google. However what you might not realise is that only a very small amount of people actually click on these paid ads and the smart business owners are getting most of these clicks for FREE!
Continue reading “Smart businesses get free traffic from Google” »
Ever lost a client to the competition without any warning signs? It’s an awful feeling isn’t it? The worst part is not knowing why and not having the chance to repair the relationship. Well, in this short article, I’ll share a secret with you that will ensure you never lose another client. Continue reading “Bricklaying 101 for Accountants, Lawyers and Financial Advisors.” »
Sending email newsletters as a PDF or Word attachment may seem like a great way of sending your newsletters to your database. You create your PDF, make it look all nice, attach it to an email and send it to your entire address book. Easy right? Well no. Sending your newsletters this way can cause a few problems and you have no way of tracking the effectiveness of this method of marketing. Here are a few reasons why sending newsletters as an attachment is a bad idea… Continue reading “PDFs as email newsletters are bad!” »
I had a conversation with a client this morning about pricing and the client was a little shocked about pricing around a particular service. She kind of hinted at how easy it is to do what we do so therefore we shouldn’t charge so much. Continue reading “Are You Adding Value?” »
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